Page 48 - Welcome to Posture Pro

For example, line up 100 chiropractors and ask for the definition of a subluxation and you
might get 100 answers. But say these words to anybody and a single visual image will be
created for each. These are called Universal Awareness words.

Fire

Water

Food

So, is there a Universal Awareness word that can be used in a spinal health type of practice?
Yes, the word is

Posture

We all have recollections of our mother or teacher telling to stand up straight, or remember
walking with a book on our head to encourage good posture.
Posture has become a Universal Awareness word and because patients know what good
posture looks like, we can use that understanding to our educational advantage. Over the
past 30 years, dozens of peer review studies have show the DIRECT correlation between
kyphotic posture and health and performance, even early death in the elderly.